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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Business plan for the establishment of a transport company
 Liška, Jiří ; Zadražilová, Dana (advisor) ; Zadražil, Václav (referee)
This bachelor thesis is conceived as a business plan for the establishment of a company operating in the field of occasional transport of persons. The minibus with lift is to be carried by cyclists, boaters or skiers. Market, customer and competition analyzes were conducted. Based on them, the feasibility was decided.
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Application of marketing in the company ČSAD Praha holding a.s.
 Knopová, Martina ; Procházková, Markéta (advisor) ; Vosol, Leoš (referee)
This thesis analyses the marketing activities in the company ČSAD Praha holding a.s. with a focus on the management of the central bus station Praha Florenc. The main objective of the thesis is an examination of current marketing activities in the company and then proposal of recommendations for changes and improvements in this area. The theoretical part describes the basic theoretical background on the situation analysis, marketing of services and marketing mix. The practical part describes the transport sector, the company ČSAD and the bus station Praha Florenc. This part also includes applicated situation analysis of the company and the evaluation of its marketing mix. In this section is also included an evaluation survey which examined the views of students of VSE on the bus station. All results are summarized in the conclusion and the proposals for improving services and communication of this central bus station are made on the basis of these results.
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Public transport in district of Hradec Králové
 Růžičková, Tereza ; Mervart, Michal (advisor) ; Jirsák, Petr (referee)
The bachelor thesis focuses on public transport in district of Hradec Králové. The theoretical part contains the basic terms, relevant legislation and also the types of transportation. The practical part describes public transport in district of Hradec Králové, especially bus and railway services, integrated transport system in this area and there is also the analysis of traffic accessibility in chosen villages.
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